Project Name:

GRM Daily Rated Awards 2020

Client: GRM Daily Rated Awards 2020

Outline: Creative experience and performance designers, Black Skull Creative, transformed this year’s GRM Daily Rated Awards show into a blended reality experience with the help of Anna Valley and Matrix UK Solutions. The awards (hosted live at the Eventim Apollo in previous years) were streamed exclusively on YouTube and Ratedawards.com from a digital environment that used a combination of physical elements, digital content, reflective surfaces and virtual design to challenge the audience’s perception of reality – and to comply with social distancing restrictions.

Detail: Working with DB Multitrade, Matrix and Anna Valley built a cuboid set for the awards using a 6m x 4m LED back wall and floor, with mirrored sides and roof, at Anna Valley’s headquarters. The combination of LED and mirrored surfaces meant that content displayed on the LED backwall and floor, along with presenters, performers and any other “real” elements, were reflected on the mirrors, creating an infinity effect. This was enhanced by using media servers to produce an extended reality overlay, so the cube appeared to be a small part of a vast digital space. Five camera channels, mixed through a PPU were supplied to capture both the on-set elements and the winners’ acceptance speeches. Matrix also took care of project management, including health and safety and Covid-19 compliance.

Technology: - Studio space at parent company Anna Valley’s headquarters, including a winner’s room
- 6m x 4m LED back wall and floor
- 5 x camera channels + PPU
- Media servers
- Project management, health and safety and Covid-19 compliance

This solution may have been born out of necessity, but it’s delivered way beyond our expectations. The images and final effect we achieved are exactly what we envisioned, and we’re thrilled that we could make an impact while being safe and working within the new confines. The team went above and beyond, not only in delivering value for money but in providing a whole solution under one roof.

Dan Shipton, creative director at Black Skull Creative.